In 2009, Bacardi B-Live worked with our agency on repositioning B-Live from a mainstream college market tour to an authentic branded music tour. The objective was for B-Live to become its own brand and gain the respect of true music lovers through talent selection and a true voice. Our new B-Live was unique music-driven experiences as well as a new tonality through subcultures to portray an overall artistic authenticity.

I worked directly with our client and the experiential agency to concept and develop creative ways of reaching those consumers who follow counter culture. I lead our team through in-depth research of music festivals and tours throughout the world, as well as an exploration of trends in up-and-coming electro music scenes and overall subculture.


Poster/Collectible Poster Designs


Various other specialty poster designs, created by my team.

Final Tour Posters. Each poster required original city illustrations. Printed with metallic substrates and spot colors.


Research Presentation


Store Fronts


Silk Screen T-shirts. Designs created for the live silk screen station by myself and Doggendorf.

Merch



RV


The BOOM BOX theme was initially created in the brainstorm I had with my client in DC. I sketched a Boombox DJ booth and back drop which was later used as reference. An agency in Canada that works with Cirque De Soleil built the final stage.