The following are samples from the launch of Havana Club in the United States. We created various samples of advertising and promotions for Bacardi, winning back the rights to the brand from Castro. Everything was designed in a "retro contempo" feel to allude to 1940's Havana, "America's playground."

My responsibility for this project was 360° launch, brand visual identity, and advertising campaign.

Advertising campaign


Promotional case cards on Metallic Substrate


Recipe Necker


Promotional Bar


Thematic Logo/Sign


Behind the scenes Paris Photoshoot