The following are samples from the launch of Havana Club in the United States. We created various samples of advertising and promotions for Bacardi, winning back the rights to the brand from Castro. Everything was designed in a "retro contempo" feel to allude to 1940's Havana, "America's playground."

My responsibility for this project was 360° launch, brand visual identity, and advertising campaign.

Advertising campaign
Previous / Next ()

Previous / Next ()
{image 6}

Recipe Necker
Previous / Next ()

Promotional Bar

Thematic Logo/Sign

Behind the scenes Paris Photoshoot
Previous / Next ()

NIKE+ Ecosystem Video
Nike Flyknit Digital Content
Sapporo + BLK PINE
Deviant Art Rebrand Launch
Oak Heart Content Videos
Sapporo Kampioneer
Sapporo USA Advertising Launch
Various Design & Illustration
Sapporo Moped Summer
Bud Light Content
Bacardi B-Live Experiential Reboot
Atlantic Aviation Rebrand
B-LIVE Branding Reboot
Havana Club
Product Designs
Logo Work
Sapporo Case Study
The Hub Visual Identity
Just for fun
View all