The following are samples from the launch of Havana Club in the United States. We created various samples of advertising and promotions for Bacardi, winning back the rights to the brand from Castro. Everything was designed in a "retro contempo" feel to allude to 1940's Havana, "America's playground."

My responsibility for this project was 360° launch, brand visual identity, and advertising campaign.

Advertising campaign

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Recipe Necker

Promotional Bar

Thematic Logo/Sign

Behind the scenes Paris Photoshoot
NIKE+ Ecosystem Video
Nike Flyknit Digital Content
Sapporo 360°
Sapporo Moped Summer
Sapporo Kampioneer
Sapporo USA Advertising
Oak Heart Content Videos
Sapporo + BLK PINE
Bacardi B-Live Experiential Reboot
Atlantic Aviation Rebrand
Photographic Art Direction
Art & Illustration
Various Design & Illustration
Bud Light Content
Havana Club
Product Designs
The Hub Visual Identity
Logo Work
Lose Control SXSW
B-LIVE Branding Reboot
Sapporo Case Study
Just for fun
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