http://www.bbor62.com bbor62 Tue, 14 Aug 2012 18:29:38 +0000 http://www.bbor62.com en http://www.bbor62.com/Sapporo-360 http://www.bbor62.com/following/bbor62.com/Sapporo-360 Tue, 14 Aug 2012 18:29:38 +0000 bbor62 3916413 The following projects showcase the range of tactics and executions for 360° clients. As a full service creative, I work to develop above the line, below the line, on-premise, off-premise, branding, and digital executions through out a fiscal year. Chinese Market TV Spots Brand Consistency In 2011, I led the team set to unify all of Sapporo USA's portfolio packaging. Before this revision, the brands portfolio had been inconsistent, causing confusion to consumers. <img src="http://payload80.cargocollective.com/1/0/4810/3916413/Final Packaging.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Final Packaging_o.jpg" data-mid="20531527" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/Bottle designs.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Bottle designs_o.jpg" data-mid="20531528" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/Can pack Design.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Can pack Design_o.jpg" data-mid="20531632" border="0" align="left"/> 2012 Advertising In 2012, Sapporo's new packaging was released. In 2012, Sapporo's new packaging was released. This created excitement for the brand team, and they wanted the year's advertising campaign to evolve to a product focused approach that highlights their new consistent packaging.<img src="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_1.png" width="670" height="430" width_o="700" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_1_o.png" data-mid="20531883" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_4.png" width="670" height="430" width_o="700" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_4_o.png" data-mid="20531892" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_5.png" width="670" height="430" width_o="700" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_5_o.png" data-mid="20531895" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_2.png" width="670" height="430" width_o="700" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_2_o.png" data-mid="20531885" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_3.png" width="670" height="430" width_o="700" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/SapporoAdvertising_3_o.png" data-mid="20531889" border="0" align="left"/> Sapporo Chopsticks Challenge Program My team and I developed an on-premise series of chopstick challenges. These challenges translated to a very "tongue in cheek" Facebook game. In a Japanese game show-style, the application trains the user to become a chopsticks master by stacking the bottle caps. Players can post scores to Facebook and challenge other Facebook chopstick masters. Facebook Digital game. View/Play <img src="http://payload80.cargocollective.com/1/0/4810/3916413/Sapporo Chopsticks1.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Sapporo Chopsticks1_o.jpg" data-mid="20453693" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/Sapporo Chopsticks2.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Sapporo Chopsticks2_o.jpg" data-mid="20454028" border="0" align="left"/> On-Premise activation <img src="http://payload80.cargocollective.com/1/0/4810/3916413/Chopsticks on prem.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Chopsticks on prem_o.jpg" data-mid="20454113" border="0" align="left"/> Sapporo Robot Program For an on-premise social activation, we created Japanese-style fighting robots. They were loosely based on vintage Japanese robots and monster movies. The robots' bodies were based on the brand's heroic stainless steel can. These robots were used to develop social brand awareness. <img src="http://payload80.cargocollective.com/1/0/4810/3916413/Can Robot.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Can Robot_o.jpg" data-mid="20454458" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/Can Robot2.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Can Robot2_o.jpg" data-mid="20454457" border="0" align="left"/><img src="http://payload80.cargocollective.com/1/0/4810/3916413/Can Robot 3.jpg" width="670" height="450" width_o="670" height_o="450" src_o="http://payload80.cargocollective.com/1/0/4810/3916413/Can Robot 3_o.jpg" data-mid="20454456" border="0" align="left"/> The following projects showcase the range of tactics and executions for 360° clients. As a full service creative, I work to develop above the line, below the line,... http://www.bbor62.com/The-Hub-Visual-Identity http://www.bbor62.com/following/bbor62.com/The-Hub-Visual-Identity Tue, 16 Aug 2011 19:21:54 +0000 bbor62 1872155 This project was for a client who was working with Super Value chain stores to create a better shopper marketing experience. The contents of this project were brand name, logo development, brand visual identity, store format design, interior design, thematic window examples, unique innovative product cases, and miscellaneous functional elements. BVI & VOICE <img src="http://payload.cargocollective.com/1/0/4810/1872155/Final Logo.png" width="670" height="475" width_o="1038" height_o="737" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Final Logo_o.png" data-mid="9261048" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.42 PM.png" width="670" height="393" width_o="800" height_o="470" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.42 PM_o.png" data-mid="9261001" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.49 PM.png" width="670" height="440" width_o="800" height_o="526" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.49 PM_o.png" data-mid="9261000" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Signage.jpg" width="670" height="388" width_o="800" height_o="464" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Signage_o.jpg" data-mid="9260840" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.10 PM.png" width="670" height="463" width_o="800" height_o="553" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.10 PM_o.png" data-mid="9260997" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.58 PM.png" width="670" height="417" width_o="800" height_o="498" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.58 PM_o.png" data-mid="9260998" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.36 PM.png" width="670" height="438" width_o="800" height_o="524" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.36 PM_o.png" data-mid="9261002" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.32 PM.png" width="670" height="465" width_o="800" height_o="556" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.32 PM_o.png" data-mid="9261003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.25 PM.png" width="670" height="499" width_o="800" height_o="597" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.25 PM_o.png" data-mid="9261005" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.17 PM.png" width="670" height="474" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.17 PM_o.png" data-mid="9261006" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.04 PM.png" width="670" height="440" width_o="800" height_o="526" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.04 PM_o.png" data-mid="9261007" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_KeyChain.jpg" width="670" height="391" width_o="800" height_o="468" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_KeyChain_o.jpg" data-mid="9261214" border="0" align="left"/> STORE DESIGN These renders were developed by a local archetecture firm based on my art direction, style, color pallet, and material direction. <img src="http://payload.cargocollective.com/1/0/4810/1872155/store.jpg" width="670" height="389" width_o="800" height_o="465" src_o="http://payload.cargocollective.com/1/0/4810/1872155/store_o.jpg" data-mid="9260632" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/multi store angles.jpg" width="670" height="397" width_o="800" height_o="475" src_o="http://payload.cargocollective.com/1/0/4810/1872155/multi store angles_o.jpg" data-mid="9260633" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/bar area.jpg" width="670" height="381" width_o="800" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/1872155/bar area_o.jpg" data-mid="9260704" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/PalmerRedesignSmall_1.jpg" width="670" height="539" width_o="800" height_o="644" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PalmerRedesignSmall_1_o.jpg" data-mid="9261161" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Pod main.jpg" width="670" height="403" width_o="800" height_o="482" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Pod main_o.jpg" data-mid="9260660" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Final-HUB-2-_00004.jpg" width="670" height="381" width_o="800" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Final-HUB-2-_00004_o.jpg" data-mid="9260729" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Picture 12.png" width="670" height="517" width_o="800" height_o="618" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Picture 12_o.png" data-mid="9261317" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_1.jpg" width="670" height="592" width_o="800" height_o="707" src_o="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_1_o.jpg" data-mid="9261319" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_2.jpg" width="670" height="389" width_o="800" height_o="465" src_o="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_2_o.jpg" data-mid="9261320" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/Picture 6.png" width="670" height="684" width_o="800" height_o="817" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Picture 6_o.png" data-mid="9261316" border="0" align="left"/> IN-STORE POINT OF SALE These are promotional window samples, as well as the mood board, dictating the proposed BVI illustration style board <img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_StyleBoard.jpg" width="670" height="837" width_o="800" height_o="1000" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_StyleBoard_o.jpg" data-mid="9261396" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/holiday.jpg" width="670" height="334" width_o="1097" height_o="547" src_o="http://payload.cargocollective.com/1/0/4810/1872155/holiday_o.jpg" data-mid="9261617" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_XMerchRack copy.jpg" width="670" height="458" width_o="800" height_o="547" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_XMerchRack copy_o.jpg" data-mid="9261618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_FootballCC_Final copy.jpg" width="670" height="355" width_o="785" height_o="417" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_FootballCC_Final copy_o.jpg" data-mid="9261619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_TOYC_ChicagoFinal copy.jpg" width="670" height="444" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_TOYC_ChicagoFinal copy_o.jpg" data-mid="9261620" border="0" align="left"/> This project was for a client who was working with Super Value chain stores to create a better shopper marketing experience. The contents of this project were... http://www.bbor62.com/Digital http://www.bbor62.com/following/bbor62.com/Digital Tue, 19 Jul 2011 15:35:12 +0000 bbor62 236869 2012 Sapporo Summer Platform Much like the previous year, the goal was to create a 360 degree program that will allow retailers to get excited and expand the number of case displays, while maintaining a relevant creative appeal to our target consumer. After identifying the perfect creative partner and subcultural component, the following program was developed and utilized as the Sapporo summer platform. All aspects of the project were developed on a very conservative budget. This requires very resourceful content development and very strategic digital spending. <img src="http://payload.cargocollective.com/1/0/4810/236869/Complex.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/Complex_o.png" data-mid="19454238" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/www.bbor62-1.png" width="522" height="720" width_o="522" height_o="720" src_o="http://payload.cargocollective.com/1/0/4810/236869/www.bbor62-1_o.png" data-mid="19454239" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/Facebook.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/Facebook_o.png" data-mid="19454230" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/boards.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/boards_o.jpg" data-mid="19602975" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/complex3.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/complex3_o.png" data-mid="19454232" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/complex 2.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/complex 2_o.png" data-mid="19454234" border="0" align="left"/> Additional digital content Creation . Lo-fi filmed and cut together by myself. Bourne Identity Pitch This concept helped Moosylvania win digital agency of record for Universal Entertainment DVD release. <img src="http://payload.cargocollective.com/1/0/4810/236869/complex3_43.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/complex3_43_o.png" data-mid="19454462" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/bourne Phone.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/bourne Phone_o.png" data-mid="19454519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/4 bourne.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/4 bourne_o.png" data-mid="19454458" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/3 bourne.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/3 bourne_o.png" data-mid="19454460" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/2.png" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/2_o.png" data-mid="19454461" border="0" align="left"/> Moose Holiday Promotion <img src="http://payload.cargocollective.com/1/0/4810/236869/Screen shot 2012-08-14 at 6.32.06 PM.png" width="670" height="779" width_o="982" height_o="1142" src_o="http://payload.cargocollective.com/1/0/4810/236869/Screen shot 2012-08-14 at 6.32.06 PM_o.png" data-mid="20454556" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/Moose holiday Desktop.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/Moose holiday Desktop_o.jpg" data-mid="17857459" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/Iphone template.jpg" width="522" height="720" width_o="522" height_o="720" src_o="http://payload.cargocollective.com/1/0/4810/236869/Iphone template_o.jpg" data-mid="17857458" border="0" align="left"/> Ross & Baruzzini Revised site and revised perception, work in progress. <img src="http://payload.cargocollective.com/1/0/4810/236869/eng site.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/eng site_o.jpg" data-mid="20532476" border="0" align="left"/> BattleShip DVD Launch <img src="http://payload.cargocollective.com/1/0/4810/236869/battleship.jpg" width="670" height="565" width_o="670" height_o="565" src_o="http://payload.cargocollective.com/1/0/4810/236869/battleship_o.jpg" data-mid="19454595" border="0" align="left"/> Fast Five DVD Launch <img src="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m_30.jpg" width="670" height="565" width_o="840" height_o="709" src_o="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m_30_o.jpg" data-mid="9262561" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/bomb gate.jpg" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/bomb gate_o.jpg" data-mid="9262371" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/explosion.jpg" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/explosion_o.jpg" data-mid="9262374" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/explosion fire.jpg" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/explosion fire_o.jpg" data-mid="9262378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/smoke.jpg" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/smoke_o.jpg" data-mid="9262362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/smoke 2.jpg" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/smoke 2_o.jpg" data-mid="9262350" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/1_19.jpg" width="670" height="435" width_o="1995" height_o="1296" src_o="http://payload.cargocollective.com/1/0/4810/236869/1_19_o.jpg" data-mid="9262344" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/2.jpg" width="670" height="435" width_o="1995" height_o="1296" src_o="http://payload.cargocollective.com/1/0/4810/236869/2_o.jpg" data-mid="9262342" border="0" align="left"/>{image 46}{image 47}<img src="http://payload.cargocollective.com/1/0/4810/236869/Rob callouts1.jpg" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/4810/236869/Rob callouts1_o.jpg" data-mid="9262359" border="0" align="left"/> 2009 Bacardi E-Commerce <img src="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m.jpg" width="670" height="565" width_o="840" height_o="709" src_o="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m_o.jpg" data-mid="9262137" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1a_Home.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1a_Home_o.jpg" data-mid="8615202" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1b_Dropdown.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1b_Dropdown_o.jpg" data-mid="8615203" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1c_Cart.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1c_Cart_o.jpg" data-mid="8615204" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_2_Apparel.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_2_Apparel_o.jpg" data-mid="8615206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_3_Entertaining.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_3_Entertaining_o.jpg" data-mid="8615207" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_4_Outdoor.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_4_Outdoor_o.jpg" data-mid="8615208" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_5_GameRoom.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_5_GameRoom_o.jpg" data-mid="8615209" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_6_Novelty.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_6_Novelty_o.jpg" data-mid="8615210" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_7_Mojito.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_7_Mojito_o.jpg" data-mid="8615211" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_8_B-Live.jpg" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_8_B-Live_o.jpg" data-mid="8615213" border="0" align="left"/> Meal Chime <img src="http://payload.cargocollective.com/1/0/4810/236869/MC_Landing.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/MC_Landing_o.jpg" data-mid="1013206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/Picture 21.png" width="550" height="408" width_o="550" height_o="408" src_o="http://payload.cargocollective.com/1/0/4810/236869/Picture 21_o.png" data-mid="1013208" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/MC_Open.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/MC_Open_o.jpg" data-mid="1013209" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/3_Coupon_Rob_Revised.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/3_Coupon_Rob_Revised_o.jpg" data-mid="1013199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/4_MEALCHIME_web_User options file_profile.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/4_MEALCHIME_web_User options file_profile_o.jpg" data-mid="1013201" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/5_MEALCHIME_web_User options file_favs.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/5_MEALCHIME_web_User options file_favs_o.jpg" data-mid="1013202" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/7_MEALCHIME_web_User options file_addresses.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/7_MEALCHIME_web_User options file_addresses_o.jpg" data-mid="1013203" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/8_MEALCHIME_web_User options file_prefs.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/8_MEALCHIME_web_User options file_prefs_o.jpg" data-mid="1013204" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/9_MEALCHIME_web_User options file_groups.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/9_MEALCHIME_web_User options file_groups_o.jpg" data-mid="1013205" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/236869/MC_Closed_temporary.jpg" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/MC_Closed_temporary_o.jpg" data-mid="1013207" border="0" align="left"/> 2012 Sapporo Summer Platform Much like the previous year, the goal was to create a 360 degree program that will allow retailers to get excited and expand the... http://www.bbor62.com/Sapporo-USA-Advertising http://www.bbor62.com/following/bbor62.com/Sapporo-USA-Advertising Fri, 15 Jul 2011 17:30:32 +0000 bbor62 1730907 In 2010, Sapporo commissioned us to change the United States' perception of their brand. Targeting creative professionals age 25 to 35, we explored a variety of campaigns to move beyond the Japanese beer's previous American association, which was almost purely with sushi bars. The following samples are taken from the campaign chosen to run in the United states. Also included are the other campaigns pitched to Sapporo by my team. Tradition: Sapporo invites you to try another Japanese tradition. CD: Self AD: Jake Houvenagle Writer: Mike Wienke Photographer: Brian Cummings <img src="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMag_W_NS.jpg" width="670" height="805" width_o="1388" height_o="1669" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMag_W_NS_o.jpg" data-mid="8511740" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMagH_9x10.875.jpg" width="670" height="806" width_o="1388" height_o="1670" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMagH_9x10.875_o.jpg" data-mid="8511744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_ViceMag_9x11.25.jpg" width="670" height="837" width_o="1352" height_o="1689" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_ViceMag_9x11.25_o.jpg" data-mid="8511745" border="0" align="left"/> The next slides are other concepts that were pitched by my team before landing on Tradition as the national ad campaign. Brewed to Inspire: Sapporo advocates relevant Japanese-American Contemporary artists in an advertising sponsorship. CD: Self AD/Designer: Self Writer: Eric Flinn <img src="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_2.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_2_o.jpg" data-mid="8532609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_3.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_3_o.jpg" data-mid="8532611" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_o.jpg" data-mid="8532613" border="0" align="left"/> The Big One: Product-focused ads celebrate the authentic oversized stainless steel can: virtually indestructible. CD: Self AD/Designer: Self Writer: Eric Flinn <img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2B.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2B_o.jpg" data-mid="8532617" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2_o.jpg" data-mid="8532614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2C.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2C_o.jpg" data-mid="8532615" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_Beer.jpg" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_Beer_o.jpg" data-mid="8532616" border="0" align="left"/> Sapporo Reinvented: Sapporo takes inspiration from current Japanese advertising and visually translates the elements into artistic renders, also inspired by Japanese Pop Culture illustration. CD: Self AD/Designer: Ryan Doggendorf Writer: Mike Wienke <img src="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned3.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned3_o.jpg" data-mid="8532618" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned4.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned4_o.jpg" data-mid="8532619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned1.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned1_o.jpg" data-mid="8532621" border="0" align="left"/> Creation of Taste: Artist advocation ads. Ads are personalized and localized, sponsoring creative people in their native cities as well as highlighting their favorite Sapporo watering holes. Music, fashion, photography, art, etc. CD: Self AD/Designer: Jake Houvenagle Writer: Mike Wienke <img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh1_1.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh1_1_o.jpg" data-mid="8532626" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh2.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh2_o.jpg" data-mid="8532627" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh3.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh3_o.jpg" data-mid="8532623" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh4.jpg" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh4_o.jpg" data-mid="8532625" border="0" align="left"/> In 2010, Sapporo commissioned us to change the United States' perception of their brand. Targeting creative professionals age 25 to 35, we explored a variety of... http://www.bbor62.com/Oak-Heart-Launch http://www.bbor62.com/following/bbor62.com/Oak-Heart-Launch Thu, 14 Jul 2011 17:50:50 +0000 bbor62 1730469 In 2011 Bacardi USA released its largest new brand investment, Bacardi Oak Heart. Throughout the launch, my team and I were in charge of all promotional concepts both in digital, on-premise, and event marketing. Oak Heart is a spiced Rum that represents brotherhood and an adventurous spirit. The packaging label is meant to serve as a patch representing solidarity. Video One was created to generate excitement for the Bacardi Distributors and introduce the new Spiced Rum from Bacardi. Video Two was a launch video used in on-premise accounts, online media, and television. Role: Creative Director/Art Director pre and post production. Initial concept, style boards, and story boards developed along with my designer Skylar Salisbury. Script: Mike Wienke Production and animation all post production: 90° West 90degreeswest.com <img src="http://payload.cargocollective.com/1/0/4810/1730469/5924805260_a15c125b37_z.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924805260_a15c125b37_z_o.jpg" data-mid="8511519" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730469/5924241855_133e751891_z.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924241855_133e751891_z_o.jpg" data-mid="8511521" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730469/5924237769_b5e0231677_z.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924237769_b5e0231677_z_o.jpg" data-mid="8511522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730469/5924239205_c9493472d8_z.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924239205_c9493472d8_z_o.jpg" data-mid="8511523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1730469/5924803370_10b701f546_z.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924803370_10b701f546_z_o.jpg" data-mid="8511524" border="0" align="left"/> In 2011 Bacardi USA released its largest new brand investment, Bacardi Oak Heart. Throughout the launch, my team and I were in charge of all promotional concepts... http://www.bbor62.com/Sapporo-Moped-Summer http://www.bbor62.com/following/bbor62.com/Sapporo-Moped-Summer Wed, 29 Jun 2011 15:18:44 +0000 bbor62 1662674 My creative team and I worked to develop the 360º Sapporo Summer Program. Sapporo is embracing creativity and craftsmanship. Targeting the creative community of 25 to 35 year-olds, we turned to a relevant nostalgic subculture that is appreciated by a creative audience. We built a entire program that involved online social engagement through blogs and other gorilla tactics to seize Sapporo's new target consumer. This summer platform managed to secure larger off-premise displays and vastly expand Sapporo reach to a new target consumer. This program, in combination with our 360 efforts to change perception of Sapporo throughout its target markets, helped increase year end sales by 12%. Working with Moto-Matic Mopeds in Sacramento, we developed a 1970's style top-tank moped. Combining the general aesthetic of Sapporo with Moto-Matic's vintage custom moped experience, we created the Sapporo Moped. We began collaborating with photoshop comps and moved into actual fabrication over the period of about a month. We finally landed on the following as our final product. Fullscreen <img src="http://payload.cargocollective.com/1/0/4810/1662674/10d4c899bedf4d1fda950245da7bbd43_1.jpg" width="640" height="365" width_o="640" height_o="365" src_o="http://payload.cargocollective.com/1/0/4810/1662674/10d4c899bedf4d1fda950245da7bbd43_1_o.jpg" data-mid="8528981" border="0" align="left"/> The following videos were assembled and distributed online. These videos and their sharing components became the driving force to the Sapporo Facebook Promotion. Shortly after being released, both videos began circulating on blogs and throughout social media. Both videos were shot and edited by myself in a Lo-Fi, yet effective format. In addition to creating awareness, the documentary and lifestyle videos spotlight Sapporo as a creative advocate, thus relating Sapporo to the creative professional. The following are miscellaneous pieces designed for the 360º marketing promotion, as well as samples from the promotional Facebook page. Our Facebook tab hosted the photography contest. <img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.07 PM.png" width="670" height="1009" width_o="824" height_o="1241" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.07 PM_o.png" data-mid="9261764" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/5b9f632715b73ff7a58ec938720c6c9a_1.jpg" width="640" height="666" width_o="640" height_o="666" src_o="http://payload.cargocollective.com/1/0/4810/1662674/5b9f632715b73ff7a58ec938720c6c9a_1_o.jpg" data-mid="8528964" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.46 PM.png" width="670" height="1071" width_o="762" height_o="1219" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.46 PM_o.png" data-mid="9261761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.23 PM.png" width="670" height="1075" width_o="783" height_o="1257" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.23 PM_o.png" data-mid="9261763" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6429.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6429_o.jpg" data-mid="8528945" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/_MG_2111.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/_MG_2111_o.jpg" data-mid="8528946" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/5666439133_ca3d59848e_z.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/5666439133_ca3d59848e_z_o.jpg" data-mid="8528948" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6425.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6425_o.jpg" data-mid="8528949" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6426.jpg" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6426_o.jpg" data-mid="8528951" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/image3.jpeg" width="670" height="500" width_o="1333" height_o="995" src_o="http://payload.cargocollective.com/1/0/4810/1662674/image3_o.jpeg" data-mid="8528952" border="0" align="left"/> This program also allowed Sapporo to be granted large footprints of floor space in the off-premise environment. Sapporo gained larger displays and sold more cases from utilizing the moped as a sought after display piece. <img src="http://payload.cargocollective.com/1/0/4810/1662674/Bonanza Moped1.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Bonanza Moped1_o.jpg" data-mid="9261973" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.34.44 PM.png" width="670" height="814" width_o="800" height_o="972" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.34.44 PM_o.png" data-mid="9261970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/1662674/100_0021.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4810/1662674/100_0021_o.jpg" data-mid="9261971" border="0" align="left"/> My creative team and I worked to develop the 360º Sapporo Summer Program. Sapporo is embracing creativity and craftsmanship. Targeting the creative community of... http://www.bbor62.com/Photography http://www.bbor62.com/following/bbor62.com/Photography Wed, 29 Jun 2011 14:11:48 +0000 bbor62 1662385 I do some Amateur Photography. Here are some samples. More can be viewed on my flickr page. Please also visit my side project This Hollow City. <img src="http://farm6.staticflickr.com/5170/5311867128_5634b71d96_z.jpg" width="640" height="427" alt="Forest Exploration"> <img src="http://farm6.static.flickr.com/5205/5311870634_983c32f4ce_z.jpg" width="640" height="427" alt="Forest Exploration"> <img src="http://farm6.static.flickr.com/5056/5528484442_fe7d12491a_z.jpg" width="640" height="427" alt="chicago"> <img src="http://farm9.staticflickr.com/8232/8454384497_1ef5ec0bde_z.jpg" width="640" height="427" alt="El Matador Beach"> <img src="http://farm6.static.flickr.com/5189/5612509166_7373cbef10_z.jpg" width="640" height="427" alt="Love N Tattoos"> <img src="http://farm9.staticflickr.com/8144/7512167448_e0f5db4954_z.jpg" width="640" height="427" alt="Lava Rock beach girl"> <img src="http://farm9.staticflickr.com/8252/8574354296_423c9357fd_z.jpg" width="640" height="427" alt="Angels Crest fog"> <img src="http://farm6.static.flickr.com/5221/5611924219_d16970dd14_z.jpg" width="640" height="427" alt="Love N Tattoos"> <img src="http://farm2.static.flickr.com/1011/5183107005_22c91fb91c_z.jpg" width="640" height="427" alt="Foggy Mountain top"> <img src="http://farm2.static.flickr.com/1287/5183035883_f01734ac39_z.jpg" width="640" height="427" alt="green waterfall tiny man"> <img src="http://farm5.static.flickr.com/4092/5183586366_6f1f80a1ca_z.jpg" width="640" height="427" alt="foggy road"> <img src="http://farm5.static.flickr.com/4104/5183579804_7a9f8628b9_z.jpg" width="640" height="427" alt="fog hill"> <img src="http://farm6.static.flickr.com/5296/5443302063_3693b2a7c3_z.jpg" width="640" height="432" alt="FEB 13th"> <img src="http://farm6.static.flickr.com/5217/5464245418_96f78275e3_z.jpg" width="640" height="432" alt="35mm Monica"> <img src="http://farm5.static.flickr.com/4110/5183228671_1f85422d38_z.jpg" width="640" height="427" alt="Cannon Beach Blue'd up eye party"> <img src="http://farm2.static.flickr.com/1340/5132831123_59a01d74a3_z.jpg" width="640" height="427" alt="Amber"> <img src="http://farm2.static.flickr.com/1390/5133411528_eb8eef064b_z.jpg" width="640" height="427" alt="Jason Amber and Charlie"> <img src="http://farm6.static.flickr.com/5001/5296078792_1175835a69_z.jpg" width="640" height="427" alt="Snow road horizon"> <img src="http://farm6.static.flickr.com/5249/5296102994_e335b2d095_z.jpg" width="640" height="427" alt="Blizzard boy"> <img src="http://farm6.static.flickr.com/5048/5294784167_73b57042df_z.jpg" width="640" height="427" alt="Pink Hallway"> <img src="http://farm6.static.flickr.com/5166/5278531894_c43694946b_z.jpg" width="640" height="427" alt="girl with the vintage watch in the mirror"> <img src="http://farm6.static.flickr.com/5041/5295602211_3e5b55c88e_z.jpg" width="640" height="427" alt="SEAN"> <img src="http://farm6.static.flickr.com/5007/5295602389_93de99286f_z.jpg" width="640" height="427" alt="SEAN"> <img src="http://farm6.static.flickr.com/5163/5217147776_d674e19594_z.jpg" width="640" height="427" alt="Sad Robot Girl Bender"> <img src="http://farm5.static.flickr.com/4088/5217158130_e4cb14ed33_b.jpg" width="683" height="1024" alt="Bender Girl Zombie"> <img src="http://farm6.static.flickr.com/5012/5426439663_acdd5f3d16_b.jpg" width="683" height="1024" alt="Desert Grain"> <img src="http://farm6.static.flickr.com/5215/5467655670_b2d568db0d_b.jpg" width="683" height="1024" alt="rock pile"> <img src="http://farm9.staticflickr.com/8515/8472020475_6d1a8e8699_b.jpg" width="683" height="1024" alt="The Pan Handle"> I do some Amateur Photography. Here are some samples. More can be viewed on my flickr page. Please also visit my side project This Hollow City. ... http://www.bbor62.com/Lose-Control-SXSW http://www.bbor62.com/following/bbor62.com/Lose-Control-SXSW Mon, 25 Jan 2010 21:08:04 +0000 bbor62 238906 The following images are options presented for a four-day concert and party during SXSW 2010. These are a handful of thematic branding options I designed. They were presented with additional designs from my team, totaling thirteen thematics divided into three separate relevant style buckets. <img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941482.jpg" width="600" height="456" width_o="600" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941482_o.jpg" data-mid="1020273" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941490.jpg" width="600" height="596" width_o="600" height_o="596" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941490_o.jpg" data-mid="1020274" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941507.jpg" width="600" height="456" width_o="600" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941507_o.jpg" data-mid="1020275" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941553.jpg" width="600" height="454" width_o="600" height_o="454" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941553_o.jpg" data-mid="1020276" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941559.jpg" width="600" height="455" width_o="600" height_o="455" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941559_o.jpg" data-mid="1020277" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/4810/238906/Picture 6.jpg" width="600" height="424" width_o="600" height_o="424" src_o="http://payload.cargocollective.com/1/0/4810/238906/Picture 6_o.jpg" data-mid="1020284" border="0" align="left"/> The following images are options presented for a four-day concert and party during SXSW 2010. These are a handful of thematic branding options I designed. They were... http://www.bbor62.com/Seven-Tiki-Launch http://www.bbor62.com/following/bbor62.com/Seven-Tiki-Launch Mon, 25 Jan 2010 21:00:02 +0000 bbor62 238903 While creative-directing and co-designing looks for the US launch of Seven Tiki, I also worked with my AD's on a unique presentation book to display our thematic POS designs. We used anything from coffee to burlap to capture the authentic Fiji feel we were trying to convey. <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2731.JPG" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2731_o.JPG" data-mid="1020231" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2724.JPG" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2724_o.JPG" data-mid="1020229" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2726.JPG" width="600" height="463" width_o="600" height_o="463" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2726_o.JPG" data-mid="1020230" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2733.jpg" width="600" height="247" width_o="600" height_o="247" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2733_o.jpg" data-mid="1020232" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2738.JPG" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2738_o.JPG" data-mid="1020233" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2744.JPG" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2744_o.JPG" data-mid="1020234" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2750.JPG" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2750_o.JPG" data-mid="1020235" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2759.JPG" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2759_o.JPG" data-mid="1020236" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2766.JPG" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2766_o.JPG" data-mid="1020237" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2769.JPG" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2769_o.JPG" data-mid="1020238" border="0" align="left"/> While creative-directing and co-designing looks for the US launch of Seven Tiki, I also worked with my AD's on a unique presentation book to display our thematic... http://www.bbor62.com/ULTRA-AMBER-Launch http://www.bbor62.com/following/bbor62.com/ULTRA-AMBER-Launch Sun, 24 Jan 2010 23:01:07 +0000 bbor62 230854 TV Spot ran during 2005 Super Bowl Initial Story board <img src="http://payload.cargocollective.com/1/0/4810/230854/Story Board_1.jpg" width="550" height="333" width_o="550" height_o="333" src_o="http://payload.cargocollective.com/1/0/4810/230854/Story Board_1_o.jpg" data-mid="1012898" border="0" align="left"/> Print Campaign <img src="http://payload.cargocollective.com/1/0/4810/230854/1-OFFpremise_Trade_1.jpg" width="550" height="794" width_o="550" height_o="794" src_o="http://payload.cargocollective.com/1/0/4810/230854/1-OFFpremise_Trade_1_o.jpg" data-mid="1012896" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/230854/AMBERoutdoor-3_1.jpg" width="550" height="193" width_o="550" height_o="193" src_o="http://payload.cargocollective.com/1/0/4810/230854/AMBERoutdoor-3_1_o.jpg" data-mid="1012897" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/4810/230854/Ultra amber ooh_2.jpg" width="550" height="353" width_o="550" height_o="353" src_o="http://payload.cargocollective.com/1/0/4810/230854/Ultra amber ooh_2_o.jpg" data-mid="1012900" border="0" align="left"/> TV Spot ran during 2005 Super Bowl Initial Story board Print Campaign