http://www.bbor62.com bbor62 Wed, 17 Aug 2011 00:21:54 +0000 http://www.bbor62.com en http://www.bbor62.com/The-Hub-Visual-Identity http://www.bbor62.com/following/bbor62.com/The-Hub-Visual-Identity Wed, 17 Aug 2011 00:21:54 +0000 bbor62 1872155 This project was for a client who was working with Super Value chain stores to create a better shopper marketing experience. The contents of this project were brand name, logo development, brand visual identity, store format design, interior design, thematic window examples, unique innovative product cases, and miscellaneous functional elements. BVI & VOICE <img src="http://payload.cargocollective.com/1/0/4810/1872155/Final Logo.png" border="0" width="670" height="475" width_o="1038" height_o="737" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Final Logo_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.42 PM.png" border="0" width="670" height="393" width_o="800" height_o="470" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.42 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.49 PM.png" border="0" width="670" height="440" width_o="800" height_o="526" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.49 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Signage.jpg" border="0" width="670" height="388" width_o="800" height_o="464" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Signage_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.10 PM.png" border="0" width="670" height="463" width_o="800" height_o="553" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.10 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.58 PM.png" border="0" width="670" height="417" width_o="800" height_o="498" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.58 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.36 PM.png" border="0" width="670" height="438" width_o="800" height_o="524" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.37.36 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.32 PM.png" border="0" width="670" height="465" width_o="800" height_o="556" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.32 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.25 PM.png" border="0" width="670" height="499" width_o="800" height_o="597" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.25 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.17 PM.png" border="0" width="670" height="474" width_o="800" height_o="566" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.17 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.04 PM.png" border="0" width="670" height="440" width_o="800" height_o="526" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Screen shot 2011-08-16 at 6.38.04 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_KeyChain.jpg" border="0" width="670" height="391" width_o="800" height_o="468" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_KeyChain_o.jpg" align="left" /> STORE DESIGN These renders were developed by a local archetecture firm based on my art direction, style, color pallet, and material direction. <img src="http://payload.cargocollective.com/1/0/4810/1872155/store.jpg" border="0" width="670" height="389" width_o="800" height_o="465" src_o="http://payload.cargocollective.com/1/0/4810/1872155/store_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/multi store angles.jpg" border="0" width="670" height="397" width_o="800" height_o="475" src_o="http://payload.cargocollective.com/1/0/4810/1872155/multi store angles_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/bar area.jpg" border="0" width="670" height="381" width_o="800" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/1872155/bar area_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/PalmerRedesignSmall_1.jpg" border="0" width="670" height="539" width_o="800" height_o="644" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PalmerRedesignSmall_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Pod main.jpg" border="0" width="670" height="403" width_o="800" height_o="482" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Pod main_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Final-HUB-2-_00004.jpg" border="0" width="670" height="381" width_o="800" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Final-HUB-2-_00004_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Picture 12.png" border="0" width="670" height="517" width_o="800" height_o="618" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Picture 12_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_1.jpg" border="0" width="670" height="592" width_o="800" height_o="707" src_o="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_2.jpg" border="0" width="670" height="389" width_o="800" height_o="465" src_o="http://payload.cargocollective.com/1/0/4810/1872155/pod_jh_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/Picture 6.png" border="0" width="670" height="684" width_o="800" height_o="817" src_o="http://payload.cargocollective.com/1/0/4810/1872155/Picture 6_o.png" align="left" /> IN-STORE POINT OF SALE These are promotional window samples, as well as the mood board, dictating the proposed BVI illustration style board <img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_StyleBoard.jpg" border="0" width="670" height="837" width_o="800" height_o="1000" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_StyleBoard_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/holiday.jpg" border="0" width="670" height="334" width_o="1097" height_o="547" src_o="http://payload.cargocollective.com/1/0/4810/1872155/holiday_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_XMerchRack copy.jpg" border="0" width="670" height="458" width_o="800" height_o="547" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_XMerchRack copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_FootballCC_Final copy.jpg" border="0" width="670" height="355" width_o="785" height_o="417" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_FootballCC_Final copy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_TOYC_ChicagoFinal copy.jpg" border="0" width="670" height="444" width_o="800" height_o="531" src_o="http://payload.cargocollective.com/1/0/4810/1872155/PORTNR4080_TOYC_ChicagoFinal copy_o.jpg" align="left" /> http://www.bbor62.com/Web http://www.bbor62.com/following/bbor62.com/Web Tue, 19 Jul 2011 20:35:12 +0000 bbor62 236869 Fast Five DVD Launch <img src="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m_30.jpg" border="0" width="670" height="565" width_o="840" height_o="709" src_o="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m_30_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/bomb gate.jpg" border="0" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/bomb gate_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/explosion.jpg" border="0" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/explosion_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/explosion fire.jpg" border="0" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/explosion fire_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/smoke.jpg" border="0" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/smoke_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/smoke 2.jpg" border="0" width="670" height="438" width_o="2048" height_o="1339" src_o="http://payload.cargocollective.com/1/0/4810/236869/smoke 2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/1_19.jpg" border="0" width="670" height="435" width_o="1995" height_o="1296" src_o="http://payload.cargocollective.com/1/0/4810/236869/1_19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/2.jpg" border="0" width="670" height="435" width_o="1995" height_o="1296" src_o="http://payload.cargocollective.com/1/0/4810/236869/2_o.jpg" align="left" /> {image 46}{image 47}<img src="http://payload.cargocollective.com/1/0/4810/236869/Rob callouts1.jpg" border="0" width="670" height="502" width_o="1000" height_o="750" src_o="http://payload.cargocollective.com/1/0/4810/236869/Rob callouts1_o.jpg" align="left" /> 2009 Bacardi E-Commerce <img src="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m.jpg" border="0" width="670" height="565" width_o="840" height_o="709" src_o="http://payload.cargocollective.com/1/0/4810/236869/d6c7e77ee7d1dfbdcffc85a2af10a7cc71e512ba_m_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1a_Home.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1a_Home_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1b_Dropdown.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1b_Dropdown_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1c_Cart.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_1c_Cart_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_2_Apparel.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_2_Apparel_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_3_Entertaining.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_3_Entertaining_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_4_Outdoor.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_4_Outdoor_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_5_GameRoom.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_5_GameRoom_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_6_Novelty.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_6_Novelty_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_7_Mojito.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_7_Mojito_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_8_B-Live.jpg" border="0" width="670" height="425" width_o="1260" height_o="800" src_o="http://payload.cargocollective.com/1/0/4810/236869/SUP2643_eStore_Design_RB_Revised_8_B-Live_o.jpg" align="left" /> Meal Chime <img src="http://payload.cargocollective.com/1/0/4810/236869/MC_Landing.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/MC_Landing_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/Picture 21.png" border="0" width="550" height="408" width_o="550" height_o="408" src_o="http://payload.cargocollective.com/1/0/4810/236869/Picture 21_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/MC_Open.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/MC_Open_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/3_Coupon_Rob_Revised.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/3_Coupon_Rob_Revised_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/4_MEALCHIME_web_User options file_profile.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/4_MEALCHIME_web_User options file_profile_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/5_MEALCHIME_web_User options file_favs.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/5_MEALCHIME_web_User options file_favs_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/7_MEALCHIME_web_User options file_addresses.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/7_MEALCHIME_web_User options file_addresses_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/8_MEALCHIME_web_User options file_prefs.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/8_MEALCHIME_web_User options file_prefs_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/9_MEALCHIME_web_User options file_groups.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/9_MEALCHIME_web_User options file_groups_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/MC_Closed_temporary.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/MC_Closed_temporary_o.jpg" align="left" /> 2006 Fancy Feast Flash page <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222129856.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222129856_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222130115.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222130115_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222129516.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222129516_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222129549.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222129549_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222129585.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222129585_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222129614.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222129614_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236869/741771222129682.jpg" border="0" width="550" height="413" width_o="550" height_o="413" src_o="http://payload.cargocollective.com/1/0/4810/236869/741771222129682_o.jpg" align="left" /> http://www.bbor62.com/Sapporo-USA-Advertising http://www.bbor62.com/following/bbor62.com/Sapporo-USA-Advertising Fri, 15 Jul 2011 22:30:32 +0000 bbor62 1730907 In 2010, Sapporo commissioned us to change the United States' perception of their brand. Targeting creative professionals age 25 to 35, we explored a variety of campaigns to move beyond the Japanese beer's previous American association, which was almost purely with sushi bars. The following samples are taken from the campaign chosen to run in the United states. Also included are the other campaigns pitched to Sapporo by my team. Tradition: Sapporo invites you to try another Japanese tradition. CD: Self AD: Jake Houvenagle Writer: Mike Wienke Photographer: Brian Cummings <img src="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMag_W_NS.jpg" border="0" width="670" height="805" width_o="1388" height_o="1669" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMag_W_NS_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMagH_9x10.875.jpg" border="0" width="670" height="806" width_o="1388" height_o="1670" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_FaderMagH_9x10.875_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_ViceMag_9x11.25.jpg" border="0" width="670" height="837" width_o="1352" height_o="1689" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SAPPO4940_ViceMag_9x11.25_o.jpg" align="left" /> The next slides are other concepts that were pitched by my team before landing on Tradition as the national ad campaign. Brewed to Inspire: Sapporo advocates relevant Japanese-American Contemporary artists in an advertising sponsorship. CD: Self AD/Designer: Self Writer: Eric Flinn <img src="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_2.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_3.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Sapporo_Ad Audrey_Rob_o.jpg" align="left" /> The Big One: Product-focused ads celebrate the authentic oversized stainless steel can: virtually indestructible. CD: Self AD/Designer: Self Writer: Eric Flinn <img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2B.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2B_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2C.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_2C_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_Beer.jpg" border="0" width="670" height="968" width_o="670" height_o="968" src_o="http://payload.cargocollective.com/1/0/4810/1730907/Ad UNO_Rob_Beer_o.jpg" align="left" /> Sapporo Reinvented: Sapporo takes inspiration from current Japanese advertising and visually translates the elements into artistic renders, also inspired by Japanese Pop Culture illustration. CD: Self AD/Designer: Ryan Doggendorf Writer: Mike Wienke <img src="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned3.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned4.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned1.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/SapporoReInvisioned1_o.jpg" align="left" /> Creation of Taste: Artist advocation ads. Ads are personalized and localized, sponsoring creative people in their native cities as well as highlighting their favorite Sapporo watering holes. Music, fashion, photography, art, etc. CD: Self AD/Designer: Jake Houvenagle Writer: Mike Wienke <img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh1_1.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh1_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh2.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh3.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh4.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/4810/1730907/creationTaste_jh4_o.jpg" align="left" /> http://www.bbor62.com/Oak-Heart-Launch http://www.bbor62.com/following/bbor62.com/Oak-Heart-Launch Thu, 14 Jul 2011 22:50:50 +0000 bbor62 1730469 In 2011 Bacardi USA released its largest new brand investment, Bacardi Oak Heart. Throughout the launch, my team and I were in charge of all promotional concepts both in digital, on-premise, and event marketing. Oak Heart is a spiced Rum that represents brotherhood and an adventurous spirit. The packaging label is meant to serve as a patch representing solidarity. Video One was created to generate excitement for the Bacardi Distributors and introduce the new Spiced Rum from Bacardi. Video Two was a launch video used in on-premise accounts, online media, and television. Role: Creative Director/Art Director pre and post production. Initial concept, style boards, and story boards developed along with my designer Skylar Salisbury. Script: Mike Wienke Production and animation all post production: 90° West 90degreeswest.com <img src="http://payload.cargocollective.com/1/0/4810/1730469/5924805260_a15c125b37_z.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924805260_a15c125b37_z_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730469/5924241855_133e751891_z.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924241855_133e751891_z_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730469/5924237769_b5e0231677_z.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924237769_b5e0231677_z_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730469/5924239205_c9493472d8_z.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924239205_c9493472d8_z_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1730469/5924803370_10b701f546_z.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1730469/5924803370_10b701f546_z_o.jpg" align="left" /> http://www.bbor62.com/Sapporo-Moped-Summer http://www.bbor62.com/following/bbor62.com/Sapporo-Moped-Summer Wed, 29 Jun 2011 20:18:44 +0000 bbor62 1662674 My creative team and I worked to develop the 360º Sapporo Summer Program. Sapporo is embracing creativity and craftsmanship. Targeting the creative community of 25 to 35 year-olds, we turned to a relevant nostalgic subculture that is appreciated by a creative audience. We built a entire program that involved online social engagement through blogs and other gorilla tactics to seize Sapporo's new target consumer. Working with Moto-Matic Mopeds in Sacramento, we developed a 1970's style top-tank moped. Combining the general aesthetic of Sapporo with Moto-Matic's vintage custom moped experience, we created the Sapporo Moped. We began collaborating with photoshop comps and moved into actual fabrication over the period of about a month. We finally landed on the following as our final product. <img src="http://payload.cargocollective.com/1/0/4810/1662674/10d4c899bedf4d1fda950245da7bbd43_1.jpg" border="0" width="640" height="365" width_o="640" height_o="365" src_o="http://payload.cargocollective.com/1/0/4810/1662674/10d4c899bedf4d1fda950245da7bbd43_1_o.jpg" align="left" /> The following videos were assembled and distributed online. These videos and their sharing components became the driving force to the Sapporo Facebook Promotion. Shortly after being released, both videos began circulating on blogs and throughout social media. Both videos were shot and edited by myself in a Lo-Fi, yet effective format. In addition to creating awareness, the documentary and lifestyle videos spotlight Sapporo as a creative advocate, thus relating Sapporo to the creative professional. The following are miscellaneous pieces designed for the 360º marketing promotion, as well as samples from the promotional Facebook page. Our Facebook tab hosted the photography contest. <img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.07 PM.png" border="0" width="670" height="1009" width_o="824" height_o="1241" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.07 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/5b9f632715b73ff7a58ec938720c6c9a_1.jpg" border="0" width="640" height="666" width_o="640" height_o="666" src_o="http://payload.cargocollective.com/1/0/4810/1662674/5b9f632715b73ff7a58ec938720c6c9a_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.46 PM.png" border="0" width="670" height="1071" width_o="762" height_o="1219" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.46 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.23 PM.png" border="0" width="670" height="1075" width_o="783" height_o="1257" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.26.23 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6429.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6429_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/_MG_2111.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/_MG_2111_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/5666439133_ca3d59848e_z.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/5666439133_ca3d59848e_z_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6425.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6425_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6426.jpg" border="0" width="640" height="427" width_o="640" height_o="427" src_o="http://payload.cargocollective.com/1/0/4810/1662674/IMG_6426_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/image3.jpeg" border="0" width="670" height="500" width_o="1333" height_o="995" src_o="http://payload.cargocollective.com/1/0/4810/1662674/image3_o.jpeg" align="left" /> This program also allowed Sapporo to be granted large footprints of floor space in the off-premise environment. <img src="http://payload.cargocollective.com/1/0/4810/1662674/Bonanza Moped1.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Bonanza Moped1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.34.44 PM.png" border="0" width="670" height="814" width_o="800" height_o="972" src_o="http://payload.cargocollective.com/1/0/4810/1662674/Screen shot 2011-08-16 at 7.34.44 PM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/1662674/100_0021.jpg" border="0" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/4810/1662674/100_0021_o.jpg" align="left" /> http://www.bbor62.com/Photography http://www.bbor62.com/following/bbor62.com/Photography Wed, 29 Jun 2011 19:11:48 +0000 bbor62 1662385 I do some Amateur Photography. Here are some samples. More can be viewed on my flickr page. <img src="http://farm6.static.flickr.com/5009/5311308909_3fa6111089_z.jpg" width="640" height="432" alt="35mm Vintage Canon"> <img src="http://farm6.static.flickr.com/5205/5311870634_983c32f4ce_z.jpg" width="640" height="427" alt="Forest Exploration"> <img src="http://farm6.static.flickr.com/5056/5528484442_fe7d12491a_z.jpg" width="640" height="427" alt="chicago"> <img src="http://farm6.static.flickr.com/5189/5612509166_7373cbef10_z.jpg" width="640" height="427" alt="Love N Tattoos"> <img src="http://farm6.static.flickr.com/5221/5611924219_d16970dd14_z.jpg" width="640" height="427" alt="Love N Tattoos"> <img src="http://farm2.static.flickr.com/1011/5183107005_22c91fb91c_z.jpg" width="640" height="427" alt="Foggy Mountain top"> <img src="http://farm2.static.flickr.com/1287/5183035883_f01734ac39_z.jpg" width="640" height="427" alt="green waterfall tiny man"> <img src="http://farm5.static.flickr.com/4092/5183586366_6f1f80a1ca_z.jpg" width="640" height="427" alt="foggy road"> <img src="http://farm5.static.flickr.com/4104/5183579804_7a9f8628b9_z.jpg" width="640" height="427" alt="fog hill"> <img src="http://farm6.static.flickr.com/5296/5443302063_3693b2a7c3_z.jpg" width="640" height="432" alt="FEB 13th"> <img src="http://farm6.static.flickr.com/5217/5464245418_96f78275e3_z.jpg" width="640" height="432" alt="35mm Monica"> <img src="http://farm3.static.flickr.com/2116/5795161144_d5330ebf61_z.jpg" width="640" height="442" alt="Bachelorette Shots"> <img src="http://farm3.static.flickr.com/2498/5795160936_e05ed21fb7_z.jpg" width="640" height="481" alt="Bachelorette Shots"> <img src="http://farm5.static.flickr.com/4110/5183228671_1f85422d38_z.jpg" width="640" height="427" alt="Cannon Beach Blue'd up eye party"> <img src="http://farm2.static.flickr.com/1340/5132831123_59a01d74a3_z.jpg" width="640" height="427" alt="Amber"> <img src="http://farm2.static.flickr.com/1390/5133411528_eb8eef064b_z.jpg" width="640" height="427" alt="Jason Amber and Charlie"> <img src="http://farm6.static.flickr.com/5001/5296078792_1175835a69_z.jpg" width="640" height="427" alt="Snow road horizon"> <img src="http://farm6.static.flickr.com/5249/5296102994_e335b2d095_z.jpg" width="640" height="427" alt="Blizzard boy"> <img src="http://farm6.static.flickr.com/5048/5294784167_73b57042df_z.jpg" width="640" height="427" alt="Pink Hallway"> <img src="http://farm6.static.flickr.com/5166/5278531894_c43694946b_z.jpg" width="640" height="427" alt="girl with the vintage watch in the mirror"> <img src="http://farm6.static.flickr.com/5041/5295602211_3e5b55c88e_z.jpg" width="640" height="427" alt="SEAN"> <img src="http://farm6.static.flickr.com/5007/5295602389_93de99286f_z.jpg" width="640" height="427" alt="SEAN"> <img src="http://farm6.static.flickr.com/5163/5217147776_d674e19594_z.jpg" width="640" height="427" alt="Sad Robot Girl Bender"> <img src="http://farm5.static.flickr.com/4088/5217158130_e4cb14ed33_b.jpg" width="683" height="1024" alt="Bender Girl Zombie"> <img src="http://farm6.static.flickr.com/5012/5426439663_acdd5f3d16_b.jpg" width="683" height="1024" alt="Desert Grain"> <img src="http://farm6.static.flickr.com/5215/5467655670_b2d568db0d_b.jpg" width="683" height="1024" alt="rock pile"> http://www.bbor62.com/Lose-Control-SXSW http://www.bbor62.com/following/bbor62.com/Lose-Control-SXSW Tue, 26 Jan 2010 03:08:04 +0000 bbor62 238906 The following images are options presented for a four-day concert and party during SXSW 2010. These are a handful of thematic branding options I designed. They were presented with additional designs from my team, totaling thirteen thematics divided into three separate relevant style buckets. <img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941482.jpg" border="0" width="600" height="456" width_o="600" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941482_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941490.jpg" border="0" width="600" height="596" width_o="600" height_o="596" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941490_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941507.jpg" border="0" width="600" height="456" width_o="600" height_o="456" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941507_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941553.jpg" border="0" width="600" height="454" width_o="600" height_o="454" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941553_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238906/741771263941559.jpg" border="0" width="600" height="455" width_o="600" height_o="455" src_o="http://payload.cargocollective.com/1/0/4810/238906/741771263941559_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238906/Picture 6.jpg" border="0" width="600" height="424" width_o="600" height_o="424" src_o="http://payload.cargocollective.com/1/0/4810/238906/Picture 6_o.jpg" align="left" /> http://www.bbor62.com/Seven-Tiki-Launch http://www.bbor62.com/following/bbor62.com/Seven-Tiki-Launch Tue, 26 Jan 2010 03:00:02 +0000 bbor62 238903 While creative-directing and co-designing looks for the US launch of Seven Tiki, I also worked with my AD's on a unique presentation book to display our thematic POS designs. We used anything from coffee to burlap to capture the authentic Fiji feel we were trying to convey. <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2731.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2731_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2724.JPG" border="0" width="600" height="900" width_o="600" height_o="900" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2724_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2726.JPG" border="0" width="600" height="463" width_o="600" height_o="463" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2726_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2733.jpg" border="0" width="600" height="247" width_o="600" height_o="247" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2733_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2738.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2738_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2744.JPG" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2744_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2750.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2750_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2759.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2759_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2766.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2766_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/238903/NEB_2769.JPG" border="0" width="600" height="400" width_o="600" height_o="400" src_o="http://payload.cargocollective.com/1/0/4810/238903/NEB_2769_o.JPG" align="left" /> http://www.bbor62.com/ULTRA-AMBER-Launch http://www.bbor62.com/following/bbor62.com/ULTRA-AMBER-Launch Mon, 25 Jan 2010 05:01:07 +0000 bbor62 230854 TV Spot ran during 2005 Super Bowl Initial Story board <img src="http://payload.cargocollective.com/1/0/4810/230854/Story Board_1.jpg" border="0" width="550" height="333" width_o="550" height_o="333" src_o="http://payload.cargocollective.com/1/0/4810/230854/Story Board_1_o.jpg" align="left" /> Print Campaign <img src="http://payload.cargocollective.com/1/0/4810/230854/1-OFFpremise_Trade_1.jpg" border="0" width="550" height="794" width_o="550" height_o="794" src_o="http://payload.cargocollective.com/1/0/4810/230854/1-OFFpremise_Trade_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/230854/AMBERoutdoor-3_1.jpg" border="0" width="550" height="193" width_o="550" height_o="193" src_o="http://payload.cargocollective.com/1/0/4810/230854/AMBERoutdoor-3_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/230854/Ultra amber ooh_2.jpg" border="0" width="550" height="353" width_o="550" height_o="353" src_o="http://payload.cargocollective.com/1/0/4810/230854/Ultra amber ooh_2_o.jpg" align="left" /> http://www.bbor62.com/On-Premise-Displays http://www.bbor62.com/following/bbor62.com/On-Premise-Displays Mon, 25 Jan 2010 05:01:06 +0000 bbor62 236850 <img src="http://payload.cargocollective.com/1/0/4810/236850/Sapphire.jpg" border="0" width="670" height="712" width_o="902" height_o="959" src_o="http://payload.cargocollective.com/1/0/4810/236850/Sapphire_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236850/2498182458_94206950fa_o.jpg" border="0" width="670" height="485" width_o="800" height_o="580" src_o="http://payload.cargocollective.com/1/0/4810/236850/2498182458_94206950fa_o_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236850/Approved Mass Display 11.29.06.jpg" border="0" width="550" height="540" width_o="550" height_o="540" src_o="http://payload.cargocollective.com/1/0/4810/236850/Approved Mass Display 11.29.06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/4810/236850/Mass Display FDBK 9.27.06.jpg" border="0" width="550" height="398" width_o="550" height_o="398" src_o="http://payload.cargocollective.com/1/0/4810/236850/Mass Display FDBK 9.27.06_o.jpg" align="left" />